Client acquisition
systems for
service businesses.
Vellum Labs helps service businesses turn Meta Ads, funnels, tracking, and automation into one connected acquisition system — so leads are captured, measured, and followed up properly.
The pieces are running.
The system is not.
Most service businesses running ads are not short on traffic. They are short on structure.
Ads are running but lead quality is inconsistent. There is no clear way to tell which campaigns are actually producing opportunities.
Leads come in through a form or call and then disappear into a spreadsheet, a text thread, or nothing at all.
The ad account, the website, the CRM, and the reporting tool are four separate systems that have never been introduced to each other.
Monthly reports show reach, clicks, and cost-per-click — but not whether any of it produced a real conversation or a closed deal.
Follow-up is manual, inconsistent, and depends on whoever happened to see the notification that day.
Vellum Labs connects those pieces — from ad click to booked call, with tracking and follow-up that actually works.
Strategy first.
Spend second.
Ads are only part of the problem. Most campaigns underperform because the funnel, tracking, and follow-up system behind them is either missing or broken. We fix the full picture before we spend a dollar on media.
Positioning
Strategy
Lead Capture
Analytics
Optimization
Automation
Six services.
One connected system.
Meta Ads Management
Full campaign management for service businesses: strategy, structure, audience testing, and weekly optimization. Built around lead quality, not platform metrics.
- Campaign architecture & structure
- Audience research & targeting
- Creative testing & rotation
- Ongoing bid optimization
Funnel & Landing Page Support
Landing pages, lead forms, and offer flows that are built to convert. We design for the decision the visitor needs to make — not for aesthetics.
- Landing page strategy & build
- Lead form setup & optimization
- Offer clarity and copy direction
- Mobile-first conversion flow
Tracking & Analytics
Pixel, Conversions API, UTM structure, and event configuration — set up properly so the data you see actually reflects what is happening in your business.
- Meta Pixel & Conversions API
- UTM structure & attribution logic
- Conversion event configuration
- Custom reporting dashboards
CRM & Automation
CRM setup, lead routing, and follow-up sequences so that leads do not stall after the form submission. Includes client-facing reporting portals where relevant.
- CRM pipeline setup & structure
- Lead notification workflows
- Follow-up automation logic
- Client reporting portals
Creative Strategy
Ad angles, hooks, and video scripts written for the specific service, audience, and platform. Informed by what actually performs, not creative instinct alone.
- Ad concept & angle development
- Hook writing & script structure
- Creative brief templates
- Performance-based iteration
Reporting & Growth Systems
Weekly or monthly reports that show what the campaign produced in terms the business actually cares about — leads, cost per lead, pipeline stage, and what changed week-over-week.
- Structured performance reports
- KPI frameworks & benchmarks
- Campaign health reviews
- Optimization log & decision record
Who we work
best with.
Service businesses where a single qualified client or project represents real revenue. The acquisition system around that offer needs to work properly — not just generate form fills.
Tax & Professional Services
Tax advisors, accountants, and financial consultants targeting business owners or high-income individuals who need a steady pipeline of pre-qualified enquiries.
Design-Build & Construction
Design-build firms and contractors with high project values and longer sales cycles, where lead quality and follow-up structure matter more than volume.
Luxury Home & Millwork
Custom woodwork, cabinetry, and interior finishing companies that need to reach homeowners actively investing in their properties — in the right zip codes.
Consultants & Advisors
Solo operators and boutique firms with a specific offer and a specific client in mind, looking to build a repeatable way to generate inbound interest.
Wellness & Aesthetic Services
Fitness studios, physiotherapists, and aesthetic clinics that need consistent local lead flow and a clear path from ad to booked appointment.
Other High-Ticket Services
If your service is expert-led, relationship-driven, and priced accordingly — and you want a proper acquisition system rather than a media buyer — we are likely a good fit.
Not sure if we are the right fit? Book a 20-minute call. No pitch — just a straight answer.
Book a Strategy CallHow an engagement
actually works.
Diagnose
We audit the current setup: offer, funnel, ad account, tracking, and how leads are handled after they come in. This tells us what is actually broken before we recommend anything.
Build
Campaign structure, landing page or lead form, tracking configuration, and reporting framework are built or fixed before anything goes live. The foundation matters more than the launch date.
Launch
Campaigns go live with a clear testing structure — defined audiences, creative variations, and offer angles. Each variable has a reason to exist and a metric attached to it.
Optimize
We review performance against lead quality and pipeline data, not just in-platform numbers. What gets cut, scaled, or rewritten is based on what is actually producing results.
Systemize
The campaign connects to CRM, reporting dashboards, and follow-up automations. The goal is that the acquisition process runs without you having to manage every piece of it manually.
Where we have
done this before.
Categories where we have run campaigns, built funnels, configured tracking, and managed the full acquisition process:
In each case, the work involved more than media buying — funnel structure, tracking setup, lead handling logic, and reporting were all part of the engagement.
A systems-first
marketing partner.
Most marketing providers handle one part of the process — the ads, or the website, or the CRM — and treat the rest as someone else's problem. Vellum Labs is built to handle the full picture: strategy, execution, tracking, and the systems that sit behind the campaign.
The agency is led by a technical operator with a research background — someone who is more interested in why campaigns work than in how quickly they can be launched.
There are no account managers between you and the work. One point of contact, direct communication, and a scope that is sized for focus — not for scale.
Book a Strategy CallThe full funnel, not just the ads
We scope every engagement to include the funnel, tracking, and follow-up — because the ad is rarely the actual problem.
Tracking that is actually set up correctly
Pixel, Conversions API, UTMs, and event configuration done properly — so the data reflects reality, not platform optimism.
Testing with a rationale
Every creative variation and audience test has a hypothesis. Results are documented and fed back into the next decision.
Experience with expensive services
We have worked with businesses where a single client is worth five figures. That changes how you think about lead quality, targeting, and creative.
One person. No handoffs.
The person you speak to is the person doing the work. No junior team managing your account while the senior contact is elsewhere.
Before you reach out.
Do you only run Meta Ads?
No. Meta is usually the primary traffic channel, but the engagement covers the funnel, tracking, reporting, and automation around it. Some clients add Google Ads, SEO, or email depending on scope — but we do not recommend additional channels until the core system is working.
What type of businesses do you work with?
Service businesses where a qualified lead has real commercial value — professional services, home improvement, wellness, consulting, and similar. If a single new client is worth a meaningful amount to the business, the acquisition process around it should be built properly.
Do I need an existing website?
Not necessarily. We can run campaigns to a lead form, a dedicated landing page, or an existing site — depending on the offer and what the audience needs to see before converting. We will tell you what we recommend during the initial review.
Can you help with tracking and attribution?
Yes — and this is non-negotiable. Every engagement includes proper Pixel setup, Conversions API where applicable, UTM structure, and conversion event configuration. We do not run campaigns against data we do not trust.
Do you create ad creatives?
We write the angles, hooks, and scripts. The client films the content or provides existing footage — we then direct, review, and brief iterations based on what the data shows. We can recommend video production resources if needed.
What does pricing look like?
Custom monthly retainers, scoped to the channels and deliverables that make sense for the business. We do not quote before we understand the situation — which is why the first step is always a call.
How do we get started?
Book a strategy call or fill in the form below. We will review the offer, the current setup, and the main bottlenecks — then outline what a realistic engagement looks like.
Tell us about
your business.
Fill in the form and we will follow up within one business day. We review every submission and only take on work where we think we can make a real difference.
Received.
We will review your submission and follow up within one business day.